CD - Draft 1

This is a draft for the CD inside the album case. It is an image of the world, used in the stop motion animation sections of the music video, connecting them both together. The image used suggests that the song used for the music video ("All of Me"), revolves around the main character and that everyone's focus is on her, allowing to be loved and gain an identity in the world.  

CD (Back) - Draft 1

Like the front cover of the album, the back connects to the process of the stop motion animation used for the music video. Both match with the wooden desk background with the animated characters. This is to connect both together to form one product. However, the mask it not on the back as the importance of it means it should be the cover focus. Not only this, but it would also take up a large amount of space, leaving no room for the song list.

The back of this album could also hint at the idea of being back stage, increasing the appearance of the video still being in production, making it more interact and new, stepping away from the conventions of albums already in the market, allowing it to stand out as a new and individual project. This includes a white square representing the large white card used as the background for the animation. This card is taped to the desk to stop it from moving, which is shown by the faint yellow rectangles representing the sellotape. This realistic look at the production of the animation is shown with characters and objects placed as if spread out on the desk, ready to be positioned and photographed for the animation.

The images as also seen in the cover, have been edited to appear to have shadows, making look like they are really on a desk with a light shinning on the characters, ready to be animated, giving a more realistic look.

Song titles are written in the same font as the singer's (John Legend's) name, connecting them together, showing that he sings these songs. The songs are listed in the center of the white square so they can be easy to see and read, which also why they are written in black, as this makes them easy to see. The black text also links back to the idea of a black out line the cartoon characters in the video.

CD Cover - Draft 1

This is the first draft of the album cover. The background appears wooden representing the desk that the female protagonist sits at, as well as the desk used for most of the animation, allowing it to connect to the music video and to make it more interesting for the target audience to have an insight of the process of the animation.

In the centre of the cover is the mask used in the music video. Although this mask is only seen in the start and end of the video (during the live action sections), it has a lot of symbolism and is the main prop for the whole video. The mask shows the fear and insecurity the female protagonist feels at the start of the song. This insecurity is one many young female and males have due to the media and society's high expectations of what people should look and act like. As a result, the protagonist has hidden her identity away in fear that she does not belong. This makes her feel ugly both on the inside and the outside. The white represents her pure innocents and how naive she is with the lack of knowledge that she is loved just the way she is.

The handmade characters in the animation surround the mask symbolizing the journey of self-discovery that the protagonist has in the animated world, where the male protagonist shows his affections towards her. This is shown as these two characters appear from behind the mask, revealing the emotions from within.

Some of the supporting cast surround the mask, not only to acknowledge them, but to identity the fact that the female protagonist is surrounded by loved ones and is never alone.

The pencil is another reference to the fact that the music video is mainly made using hand drawn characters. The pencil appear to draw a lone on the background, leading to the singer's (John Legend's) name, to show his importance to the album itself. The font is white like the mask, to stand out from, the background and represent importance and the natural message the lyrics and video provide to the target audience. The font has a bold, black out line to match the theme of drawings, making the text appear to have been drawn too. 

Digipak Cover Drawn Design

This is a drawn design to give an idea of what the final product may look like. The image shows the mask worn by the female protagonist at the start of the video. The idea of the animated characters interacting with the mask links to the house style of the music video and also gives a light hearted tone. After talking with the focus group it has been decided that the roller coaster around the mask makes the cover appear too busy and with no need for the male and female to appear in the ride when they can clearly be shown standing on either side of the mask. Over all the focus liked the layout of the cover and also want to see more of an hand drawn look such as the pencil writing the title.

Font Style

To decide which Font to use for the album cover for the final product, 22 people in the target audience (12-16 year old, both gender) were asked which font they preferred The choices were:

. Bickham Script Pro
. Brash Script Std
. Chocolate Dealer
. Forte
. Montype Corsiva
. Bubblegum
. Gill Sna Ultra Bold
. Harlow Solid Italic 
. Mistral
. Magneto
. JasmineUPC
. Aharoni 

The results show that the target audience prefer Gill Sans Ultra Bold, therefore this font will be used. Another font used will be same hand-crafted font created for the music video, during the lyric scene, linking the cover and the music video together.