Final Evaluation

Final Video

Final from Chloe Taylor on Vimeo.

Directors Commentary

DIRECTORS COMMS from Chloe Taylor on Vimeo.

Final Products (Posters and Digipak)

Posters

Digipak

(Apart)

(Together)

Music Video Update

Animation can be a long and difficult process, therefore it has resulted in the poster and digipak being made before completing the music video. However, the video itself is in progress and once time has been used in booked areas of the school  (meeting room etc.) the animation should be completed before the deadline, while the live action has no need for school areas, therefore, are being filmed separately and will be edited in afterwards to appear in chronological order.

Digipak Contents (Together)

CD - Draft 2

The second draft of the CD includes the singer's name (John Legend) and the album title "Handcrafted Heart". Legend's name curves around with the shape of the CD disk to provide a more interesting appearance for the target audience, rather than being placed in a straight line, as this convention is dull as it is to be expected, providing a lack of interest. It is placed on the top of the disk to indicate that John Legend has a great importance to the album. The font is the same as it is on the album cover to keep the house style. The white suggests being natural and innocent, while having a black outlines to suggest a darker tone that shows that nothing can truely be perfect. It also appears like an outline for a hand drawn character, linking to the cartoon animation in the music video.

Under the singer's name is the album title which, easily draws in the attention of the audience with it being within a white rectangle, standing out against the blue and green background. This, like Legend's name, is written in the same style as it is for the album cover, once again linking both together into one final product. The white rectangle helps the title to stand out as the title (although it is a lighter shade of blue) would struggle to be seen against a dark blue and green background. The rectangle also represents a slip of paper, linking back to the music video animation and to the title itself "Handcrafted Heart". This idea is developed further, as the paper appears to be stuck onto the disk with two pieces of tape.