Film Trailer Information

Who? – The film trailer would be shown to the target audience which is based on the ratings given by the BBFC (British Board of Film Classification). The rating of the trailer needs to be the same as the film itself to stop any money loss, if products such as games and toys are made.

What? - A film trailer a method of promotion a film in distribution, using small clips from the film and edit them together to introduce an audience to the film, therefore creating hype which, as a result, causes word of the mouth and proliferation through social networks such as Facebook and Twitter. A full length trailer (extended version) can last at least two minutes, while a teaser trailer (short version) can last a matter of seconds.

When? - The trailer can be shown mouths or even up to a year before the film is released, depending on how big the film is. The film trailer is released further back, if the film company believe they can create hype for this length of time.  

Where? -  The target audience would often see trailers in a number of places. This number has increased greatly as technology has improved; giving films more attention than they would have in the past. Trailers are traditionally seen in the cinema, displayed as posters on buildings, and buses and bus stops, on the television and heard on the radio. When looking at radio advertisement however, it is impossible to view the trailer, giving it a disadvantage. A trailer can also be viewed on DVD and (if looking back to the past) on VHS. Trailers can also be seen on social networks, sending a video viral on websites such as YouTube, Facebook and Twitter.

How? - Film trailers give information about a film to create attention without spoiling the ending. Some trailers give very little to make the audience what to watch the film to learn more.

Why? - The reason why film trailers are made is to create a large amount of hype before the film is released, to give the film itself attention, therefore making more people want to view the film and by products related to the film. This can therefore create a large amount of profit.

 
BBFC Ratings:
U - Suitable for all 
PG - Parental Guidance                                                                                                        
12A - Cinema release suitable for 12 and over
12 - Video release suitable for 12 and over
18 - Suitable for adults only
R18 - Adult works for licensed premises only