Categories of Music Videos - Concept - Oren Lavie "Her Morning Elegance"

A concept video is different to the conventions of other videos. Rather than using the "3 Second Rule" to cut to a new scene constantly, a concept based music video has the camera focus on one idea alone to give the target audience something to focus on. In a way, it is like a narrative yet sticks to one idea without looking at side characters or any other distractions from the main focus. An example of this is a video for the song "Her Morning Elegance".